Mark has been a member of Surveys Spree®, an online research company, for years. But now that Mark works at a job affording him a degree of disposable income, he better fits the targeted marketing demographic, and has been offered more opportunities to test products.
He unpacked the test soda from the box with evident glee.
You see, Diet Cherry Vanilla Dr. Pepper has been on the market for some time. But Mark hates diet sodas. "This is why I've been so mad for so long."
He sipped.
His analysis: Too light on the cherry.
But soft drinks aren't the only thing that Mark is testing out. Certainly not! He has also tested men's underwear.
To test a new experimental elastic band in boxer briefs, Mark embarked on a rigorous 6-day trial.
"They gave me all these instructions, which I had to follow," Mark tells me.
"Like which foot to put through first?" I asked.
"No, more like, 'Wear the test boxers one day, then your regular boxers the next.'"
Mark gave the boxer briefs a real workout by performing lunges wearing nothing but the boxer briefs, to see how well they could handle the strain. Mark was most satisfied with the medium-tight ones.
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